Human life is unthinkable without fresh water, but it is overexploited and contaminated as if it weren't. Who is responsible? What can be done? The short film 'Water' is an invitation to reflection and debate on water stress.
The short film is part of the 'Being Water' campaign, promoted by the organizations The Day After, the Mexican Center for Environmental Law (Cemda) and the coordinator Water For All, with the executive production of actor Diego Luna and director Jorge Gutiérrez.
One of the objectives is to break with the traditional discourse that blames ordinary citizens, said Ixchel Cisneros, director of The Day After and spokesperson for the campaign.
“Street users are held responsible for pollution and overexploitation, when companies and the State are doing it to a greater extent,” he said in an interview with Journalism Causa Natura.
To get water out of the shower or sink, or to operate a brewery, there used to be a process for diverting liquid from its natural flow and transporting it through pipes for miles. Water is essential for human activities, but it is not accessible to everyone to the same extent.
According to data presented in the Being Water campaign, 7.8 million households in Mexico do not have access to safe drinking water in Mexico, based on figures from the National Institute of Statistics and Geography (Inegi).
The campaign, in addition to raising awareness, seeks to provide citizens with tools to contribute to the protection of water resources.
Among the planned activities is a series of films and books on water, organized in conjunction with the production company Eureka, which will begin on March 14 and will cover different cities in the country for six months.
This work also extends the invitation to sign against the Mining Law that violates the rights of indigenous peoples, as well as a request for signatures in support of women defenders of the Sonora River.
Another call to action is the #AguaPasaPorMiCasa initiative, which seeks to create a participatory mapping for the dissemination of information and reporting on the state of rivers, lakes, seas and even leaks.
“Governments and companies have focused on blaming ordinary citizens and are not responsible for how they participate in this. We needed to make it visible and we have looked for many ways for people to participate, to realize what the real problem of water is and how to change this,” concluded Ixchel Cisneros.
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